We eat a lot of quinoa at my house, and we also enjoy trying out various products made with quinoa, like quinoa pasta and quinoa flakes. So we bought some quinoa cookies last week, and on the back of the box I read this surprising statement:
Quinoa salad recipe.
Photo © Danilo Alfaro
"More precious than gold, this powerhouse grain has now been re-discovered by the world marketplace because of its delicious flavor and high nutritional value."
Now, a pound of quinoa will set you back about five bucks, while the price of gold is currently $1,570 an ounce. Thus, quinoa is demonstrably not more precious than gold. I'm not sure why they even brought gold into it. I mean, while they're just making stuff up, why not platinum? Diamonds?
But I suppose that's what happens when a 5,000-year-old crop achieves "superfood" status. It becomes increasingly difficult to separate the outlandish claims from the truthful ones. So for the record, quinoa is tasty, nutritious and easy to cook. It is not, however, a useful hedge against inflation. Read more about quinoa: What is Quinoa?
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Quinoa salad recipe.
Photo © Danilo Alfaro
"More precious than gold, this powerhouse grain has now been re-discovered by the world marketplace because of its delicious flavor and high nutritional value."
Now, a pound of quinoa will set you back about five bucks, while the price of gold is currently $1,570 an ounce. Thus, quinoa is demonstrably not more precious than gold. I'm not sure why they even brought gold into it. I mean, while they're just making stuff up, why not platinum? Diamonds?
But I suppose that's what happens when a 5,000-year-old crop achieves "superfood" status. It becomes increasingly difficult to separate the outlandish claims from the truthful ones. So for the record, quinoa is tasty, nutritious and easy to cook. It is not, however, a useful hedge against inflation. Read more about quinoa: What is Quinoa?
Join Me on Facebook | Follow Me on Twitter
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